New York, NY, February 14, 2007 - Millions of women have turned to iVillage to be part of a community that offers guidance through all of life's stages, including finding true love, becoming pregnant and raising children. Through an alliance announced today with the nation's leading wedding resource The Knot, iVillage, a division of NBC Universal, will close the loop on another life stage, by adding Weddings to the line-up of lifestyle channels on its site.

The wedding industry has reached $72 billion. Over 1 million brides are expected to plan their weddings this year using the Internet as a resource, in addition to the dozens of friends and family members - from bridesmaids to distant relatives - involved in the planning and process of each one. Through this relationship, iVillage and The Knot will cater to these figures with shared content, programming and ecommerce, including a co-branded version of The Knot wedding shop, which will live on iVillage.com.

As part of the agreement, The Knot will provide content for a new channel on iVillage.com called Weddings, which will include co-branded versions of the site's most popular interactive tools such as the Wedding Checklist, Wedding Budgeter, and Wedding Gown tools, as well as wedding-specific video segments on iVillage.com. Scheduled to launch in the second quarter of 2007, Weddings will become the ninth channel on iVillage.com, joining Health, Wellness, Diet & Fitness, Pregnancy & Parenting, Beauty & Style, Entertainment, Love & Sex, and Home & Food. iVillage will provide The Knot with a selection of weekly features from its other lifestyle channels.