"We support women through a spectrum of life stages, from dating to fertility, pregnancy and parenting, health and home, and we're thrilled to be able to support them through the exciting milestone of marriage as well," said Deborah Fine, President of iVillage. "There is no better partner for us in the wedding space than The Knot and the result will be the most comprehensive bridal offering, including engagement, wedding and honeymoon content and tools."

iVillage's new Weddings Channel will allow the brand, already home to 16 million women who use the site as their resource for life's other major milestones, to capture women at a critical and influential life stage. "There's an opportunity for these young women to grow with us and continue to look to iVillage to meet their ever-changing needs," said Fine.

"As always, our strategy has been to align ourselves with best-in-class partners," said David Liu, CEO of The Knot. "Our goal remains to be the ubiquitous bridal brand providing services and resources everywhere that women are looking for wedding-related information. We are thrilled with our relationship with iVillage, which allows us to extend our brand to their audience of loyal members who seek to obtain the best information and resources needed to plan the wedding of their dreams."