Web Campaign Promotes Diane Keaton and Mandy Moore Comedy Opening February 2, 2007

NEW YORK, NY, January 18, 2007 - iVillage Properties, a division of NBC Universal, announced today that it has teamed with sister company Universal Pictures to promote Universal's upcoming film Because I Said So.

Opening on February 2, Because I Said So stars powerhouse actresses Diane Keaton, Mandy Moore, Lauren Graham and Piper Perabo as they join wickedly funny director Michael Lehmann (The Truth About Cats & Dogs, 40 Days and 40 Nights, Heathers) in his new film about cutting the apron strings.

iVillage, the number one online destination for women, with its 16 million unique visitors, features compelling content, interactive features and tools, message boards and blogs for women to connect on everything from beauty, style and entertainment to pregnancy and parenting.

"We're excited to be working with our partners at Universal Pictures," said Deborah Fine, president of iVillage Properties. "Because I Said So is a film that resonates with women of all ages, so it is a perfect fit for iVillage. This co-branded program will give both mothers and daughters a unique opportunity to experience the movie."

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