The partnership, which kicks-off today at www.iVillage.com/BecauseISaidSo, includes:

• Because I Said So microsite on iVillage.com, featuring movie trailers and clips, Q&A session with the stars, message boards on meddling moms and a mother/daughter quiz that helps visitors decide which man is Mr. Right... for women of any age!
• iVillage Live, the brand's newly launched interactive talk show on NBC stations, will promote the partnership with a segment on mother/daughter relationships and direct viewers to the co-branded microsite.
• An instant-win sweepstakes, in which participants can enter daily for a chance to win Because I Said So merchandise and DVDs of their favorite romantic comedies. One grand prize winner will receive a trip for two to Los Angeles to visit the set of NBC's dramatic series Passions and have lunch with cast members from the show.

"Our partnership with iVillage allows us to reach a deeper audience of mothers and daughters who will instinctively connect with this film," said Eddie Egan, co-president of Marketing for Universal Pictures. "Because I Said So offers a story that will no doubt inspire and take on new life within the iVillage community and on its thousands of message boards."