Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

The results contained in this report are based on telephone interviews conducted from April 20-22, 2007. A total of 1,011 interviews were completed, with 533 female adults and 478 male adults. The margin of error for this study is +/- 3 percentage points and is higher for subgroups.