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iGo Green will show women how to do the planet right without changing their entire lifestyle:

  • Little changes, big difference: On the site, women will find hundreds of ideas for going green, from unplugging a cell phone charger to skipping bottled water in favor of tap. A basic 101 guide to green will cover the three R's (reduce, recycle, reuse), energy consumption at home, climate change, water conservation, toxins and more.

  • The green scene: Slide shows profiling movers and shakers in the Green movement, including fashion designers and entertainment personalities and a Green Moms blog powered by high profile, environmentally conscious moms, including Gay Browne, founder of Greenopia.

  • Where are you on the green curve? A BP-created tool will ask dozens of lifestyles questions, then show you on a scale how eco-minded you really are. Then, iVillage's Green Machine chooser tool will share easy ways to green-ify every aspect of your life. A carbon calculator on the site will determine how much carbon you're burning and what you would need to do to offset it (planting a tree might do the trick).

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