New York, NY - June 27, 2007 - NBC Universal Digital Media has entered into a multi-faceted strategic alliance with Sugar Publishing, publisher of the Sugar Network, including the popular site PopSugar, it was announced today by Beth Comstock, President, Integrated Media, NBC Universal. As part of the agreement, the Sugar Network and iVillage, a division of NBC Universal and the number one online destination for women, will share popular entertainment content. In addition, NBC Universal's Digital Media Sales team will be the exclusive sales agent for Sugar Publishing's robust media inventory.

"One year ago we acquired iVillage Properties and, with traffic up by 13% year-over-year, we have since maintained our ownership of the women's online space," said Comstock. "With the addition of the Sugar Network to our portfolio, we can now offer our users an even deeper, richer experience and our advertisers a way to further extend their reach in this highly sought after demographic."

"The Sugar Network could not be more proud to partner with such a respected and powerful media brand," said Brian Sugar, Founder and CEO of Sugar Publishing, Inc. "By joining forces with NBC Universal's Digital Media team, we are providing advertisers with even greater reach of our coveted female audience, while also accelerating the growth of the Sugar Network. This partnership provides us with the resources to create new opportunities for our readers and editors."