As the premier women's destination online, iVillage.com offers its 28 million unique global visitors (comScore MediaMetrix) an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment.

"iVillage's advertisers have access to a committed audience of women who are going through a spectrum of life stages, from dating to parenting, health and home," said Deborah Fine, President, iVillage Properties. "With the addition of the Sugar Networks' inventory, that spectrum now includes young, trendsetting women who go online daily for gossip, advice and fashion."

As part of today's announcement, NBC Universal Digital Media will be taking a minority stake in Sugar Publishing.

Founded in April 2006, the Sugar Network is made up of ten lifestyle and entertainment sites, including PopSugar, FabSugar, BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar and TeamSugar, covering topics ranging from celebrity, fashion and entertainment to food, fitness and technology. The fresh, conversational and witty editorial voices of the sites inform, connect and entertain their predominantly young female audience, offering a unique mix of editorial and user-generated content.