"We're thrilled to be able to offer our advertisers Sugar Publishing's wealth of inventory, as well as access to their educated, engaged and affluent audience," said Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales. "We have always been focused on giving advertisers the most customized solutions possible for their needs, and, with today's announcement, we can now connect with women at even more life stages than before."

Bstrong>About Sugar Publishing

Sugar Publishing, Inc., the privately-owned media company, is focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. Building upon the insanely addictive flagship website, PopSugar, Sugar Publishing's network now includes BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar, TeamSugar and FabSugar, winner of the 2007 People's Choice Webby for Fashion. The Sugar Network receives 4.5 million unique visitors (Google Analytics) a month. Founded in April 2006 and headquartered in San Francisco, Sugar Publishing is committed to creating the best, most comprehensive, and just plain fun online community for women.

About iVillage

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 28 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.