New York, NY - June 27, 2007 - NBC Universal Digital Media has entered into a multi-faceted strategic alliance with Sugar Publishing, publisher of the Sugar Network, including the popular site PopSugar, it was announced today by Beth Comstock, President, Integrated Media, NBC Universal. As part of the agreement, the Sugar Network and iVillage, a division of NBC Universal and the number one online destination for women, will share popular entertainment content. In addition, NBC Universal's Digital Media Sales team will be the exclusive sales agent for Sugar Publishing's robust media inventory.

"One year ago we acquired iVillage Properties and, with traffic up by 13% year-over-year, we have since maintained our ownership of the women's online space," said Comstock. "With the addition of the Sugar Network to our portfolio, we can now offer our users an even deeper, richer experience and our advertisers a way to further extend their reach in this highly sought after demographic."

"The Sugar Network could not be more proud to partner with such a respected and powerful media brand," said Brian Sugar, Founder and CEO of Sugar Publishing, Inc. "By joining forces with NBC Universal's Digital Media team, we are providing advertisers with even greater reach of our coveted female audience, while also accelerating the growth of the Sugar Network. This partnership provides us with the resources to create new opportunities for our readers and editors."

As the premier women's destination online, iVillage.com offers its 28 million unique global visitors (comScore MediaMetrix) an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment.

"iVillage's advertisers have access to a committed audience of women who are going through a spectrum of life stages, from dating to parenting, health and home," said Deborah Fine, President, iVillage Properties. "With the addition of the Sugar Networks' inventory, that spectrum now includes young, trendsetting women who go online daily for gossip, advice and fashion."

As part of today's announcement, NBC Universal Digital Media will be taking a minority stake in Sugar Publishing.

Founded in April 2006, the Sugar Network is made up of ten lifestyle and entertainment sites, including PopSugar, FabSugar, BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar and TeamSugar, covering topics ranging from celebrity, fashion and entertainment to food, fitness and technology. The fresh, conversational and witty editorial voices of the sites inform, connect and entertain their predominantly young female audience, offering a unique mix of editorial and user-generated content.

"We're thrilled to be able to offer our advertisers Sugar Publishing's wealth of inventory, as well as access to their educated, engaged and affluent audience," said Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales. "We have always been focused on giving advertisers the most customized solutions possible for their needs, and, with today's announcement, we can now connect with women at even more life stages than before."

Bstrong>About Sugar Publishing

Sugar Publishing, Inc., the privately-owned media company, is focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. Building upon the insanely addictive flagship website, PopSugar, Sugar Publishing's network now includes BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, DearSugar, TeamSugar and FabSugar, winner of the 2007 People's Choice Webby for Fashion. The Sugar Network receives 4.5 million unique visitors (Google Analytics) a month. Founded in April 2006 and headquartered in San Francisco, Sugar Publishing is committed to creating the best, most comprehensive, and just plain fun online community for women.

About iVillage

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 28 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.