New York, NY, July 10, 2007 - Something borrowed, something blue. Something old, and now something new... from the largest community of women online. iVillage announces today the launch of iVillage Weddings, a new destination to bring family, friends and fellow brides together around the big day.

"A wedding can be one of the most important events in a woman's life - as the largest community of women online, this is a life stage we want to provide support for on every level," said Deborah Fine, President of iVillage. "We've created a destination where brides can not only find a wealth of resources to help them go from 'I Will' to 'I Do', but to keep them connected to friends and family on every aspect of the engagement, wedding, shower and beyond."

Something Old: Through its popular Love & Sex and Beauty & Style channels, iVillage has always offered brides-to-be a wealth of editorial resources on everything from weddings etiquette to tips for planning a wedding on a shoestring budget. With the wedding industry reaching approximately $72 billion and over 1 million brides expected to plan their weddings this year using the Internet as a resource, iVillage will now cater to these figures with a channel devoted entirely to Weddings.

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