"More than 38,000 walkers have signed up to take the Challenge, bringing together women from all over the country that want to get in shape but don't want to go it alone," said Carla Wojnaroski, Editor-in-Chief, iVillage Total Health. "Walk On, Rock On is an easy and engaging way to get moving . We look forward to following participants' progress and hearing their success stories as they reach their fitness goals."

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 27 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food, weddings, and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support. Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.