NEW YORK - October 1, 2007 - iVillage Inc., the first and largest community of women online, announced today the Walk On, Rock On to a New You Community Challenge (http://diet.ivillage.com/workouts/wwalk/0,,bz5j0gbl,00.html), set to kick off on October 1, 2007. The six-week walking program is the easiest of exercise plans: all it takes is a good pair of sneakers.
Designed to whip participants into shape fast, the Walk On, Rock On Community Challenge provides interactive support for, literally, every step. Founder of the In Home Walking Fitness Program and walking expert, Leslie Sansone, will show challenge takers how to strut their way to better health with daily activity assignments, tips and advice delivered in an interactive calendar at http://diet.ivillage.com/workouts/wwalk/0,,c456c4m7,00.html.
From the mall to city streets, the program's walk-anywhere itineraries will show participants how to fit in more steps no matter where they walk. The Walk On, Rock On message board invites participants to chat with their coach, share experiences and progress with fellow challengers and find walking groups and buddies in their area.
As an added incentive, iVillage Total Health is partnering with Podfitness.com, the industry leader in truly customized online personal training. Each participant will receive free customized audio workouts, designed just for them by top trainers, that mix with the user's own music and can be played on their iPod ? or other MP3 players. Podfitness trainers will also be available on the Walk On, Rock On message board to offer tips and weight-loss advice.
"More than 38,000 walkers have signed up to take the Challenge, bringing together women from all over the country that want to get in shape but don't want to go it alone," said Carla Wojnaroski, Editor-in-Chief, iVillage Total Health. "Walk On, Rock On is an easy and engaging way to get moving . We look forward to following participants' progress and hearing their success stories as they reach their fitness goals."
iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 27 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food, weddings, and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support. Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.
Podfitness is based in Sandy, Utah and has developed a breakthrough fitness and weight loss tool that combines customized, inspiring workouts from the world's elite trainers with a person's music to deliver a personalized fitness or weight loss solution to any mp3 player. Podfitness brings together everything people need to lose weight, including a workout plan designed for them; motivation and encouragement from an elite personal trainer; and the power of their own music. For more information about Podfitness, visit www.podfitness.com or call (801) 990-1992.
