NEW YORK - May 7, 2008 - Lauren Zalaznick, named today President, Women and Lifestyle Entertainment Networks, announced the launch of "Women@NBCU," a powerful combination of media assets reaching women across multiple platforms.

This content and marketing initiative will create a unique approach for advertisers to connect with this desirable demographic through NBC Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal as well as other female-skewing properties such as the "Today" show and certain NBC primetime programs such as "The Biggest Loser" and "Lipstick Jungle."

"We have the unparalleled ability to reach the customized psychographic female target everywhere they are, at every hour of the day, every day," said Zalaznick. "Anchored by four powerful brands - Bravo, Oxygen, Green, and iVillage, supplemented by the select "boutique" properties across the NBC Universal landscape - we've created a one-stop shop to deliver custom female 18-54 audiences with scale."

With dedicated resources in the areas of content, research, sales and marketing, Women@NBCU is a solutions-driven unit that will assist clients in developing integrated, targeted marketing campaigns. In addition to the network offerings across cable and on-line at iVillage, Women@NBCU will offer additional female-focused marketing opportunities including the "Today" show, NBC prime-time programming, select content on cable properties such as CNBC, as well as utilize NBC Universal's most powerful web and mobile properties.