Las Vegas, NV, January 7, 2008 - Everyone knows that moms don't really do it all by themselves. It does take a village, and iVillage, the first and largest community of women, applauds and recognizes those supportive people who help moms raise creative, engaged kids: the teachers, nannies, family and other caretakers who make up each mother's 'momtourage.'

"We wanted to both acknowledge and celebrate the fact that even the most capable moms don't go it alone. They are supported by strong networks of people who help them through the many challenges and joys of raising children in an increasingly high-pressure environment," said Jennie Baird, Editor-in-Chief, Lifestyle, iVillage. "Momtourages are becoming ever more important as families increasingly rely on dual incomes, and both kids and their parents are being enriched by people they spend time with each day: daycare professionals, grandparents or loving friends."

http://ivillage.com/momtourage includes: expert advice from child psychologist Dr. Michele Borba, style guru Laura Bennett, toy expert Elizabeth Werner, babysitter extraordinaire Genevieve Thiers and maternity fashion maven Liz Lange; essential tools like the Baby Name Voyager, Development Tracker and Snack Swapper; featured momtourage members and tips; and the Daily Mom blog for a daily dose of wit & wisdom from women in-the-know. To help connect moms with their networks online, a special momtourage application will be available soon at iVillage.com.