Beginning Monday, March 17, moms across the country will have the opportunity to participate in a contest in which they may nominate their momtourages to be eligible to win one of three prizes: an additional member of the momtourage, which could be a personal chef to help with mealtimes, chauffer to assist with the carpool, cleaning service to cut down on daily chores or other momtourage member offered by iVillage. The top three winners have a chance to appear on "Today" (NBC, 7-11 am ET Monday-Friday) in May to receive their prize. Details of the contest and the applicable rules will be available in March.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 31.4 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion. Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.