"With our new initiative devoted to the Momtourage we hope to further our goal of helping women strengthen the bonds that make it so much easier to succeed in all the aspects of motherhood," said Diane Randall, Pregnancy and Parenting Channel Editorial Director for iVillage. "Through this process, we hope that iVillage will continue to be an important part of women's Momtourages and their daily lives."

For more information about building a Momtourage, visit http://www.ivillage.com/momtourage.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 31 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion. Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.