NEW YORK - July 16, 2008 - iVillage, the leading online destination for women, has entered a strategic partnership with BlogHer, the Web's number-one community for women bloggers. This landmark agreement provides iVillage access to BlogHer's extensive network of 2200 women's blogs, and promotional opportunities across BlogHer's large and influential audience. As part of the arrangement, iVillage, Oxygen.com and BravoTV.com will feature select BlogHer content. The announcement was made today by Lauren Zalaznick, President of Women and Lifestyle Entertainment networks for NBC Universal.

The deal includes a $5 million series B investment, financed by Peacock Equity, the joint venture between NBC Universal and GE Commercial Finance's Media, Communications & Entertainment business, and returning investor Venrock, a venture capital firm.

With an extensive online community of women, whose diverse writing includes core lifestyle topics, BlogHer perfectly complements iVillage. The deal builds on iViIlage's incredible momentum, marked by 23 consecutive months of year-over-year growth in unique visitors.

"This strategic partnership underscores NBC Universal's serious commitment to invest in the future growth of iVillage and the newly formed Women@NBCU sales initiative," said Zalaznick. "I am incredibly excited to tap into this new online community and superserve both clients and consumers in today's robust women's marketplace."