"We're excited to work with NBC Universal to raise the profile, voices and earning potential of the extraordinary bloggers in our network, and we cannot imagine better partners than iVillage, Bravo and Oxygen, with their superior programming and tools, both online and on-air," said BlogHer co-founders Elisa Camahort Page, Jory Des Jardins and Lisa Stone in a joint statement.

Zalaznick also announced the formation of a female-targeted digital ad sales network, as part of the overall strategy for Women@NBCU, the company's new content and marketing initiative geared to women. The sales network, comprised of BravoTV.com, Oxygen.com, iVillage and Sugar Inc, creates the largest online aggregation of top-tier women's media brands.

"In today's fragmented market, Women@NBCU digital is uniquely positioned to offer advertisers access to a wide range of women with one-stop-shopping," said Peter Naylor, Senior Vice President of Digital Media Sales for NBC Universal. The BlogHer partnership, in addition to our already robust offering in the women's digital space, gives us an unparalleled online presence in this key sector of the market."

With all the Women@NBCU digital properties included under the iVillage banner, advertisers can target the coveted female demographic through a single ad buy. Additionally, the Women@NBCU and BlogHer sales forces will collaborate on joint advertising deals. This announcement comes on the heels of Women@NBCU's first deal - a sponsorship across iVillage and "TODAY" customized exclusively for Wal-Mart.