Lauren Zalaznick, Bethenny Frankel & Linda Sawyer Host Interactive Breakfast With Talent from Largest Breadth of Female-Skewing Brands In The Industry

Talent Present From TODAY, Bravo, Oxygen, iVillage,
Biggest Loser, Green is Universal & Telemundo

New York, NY – September 21, 2009 -- Women At NBCU kicked off the official start to Advertising Week in New York this morning with a star-studded interactive breakfast showcasing NBCU's broad array of female skewing brands including TODAY, iVillage, Oxygen, "The Biggest Loser," Bravo, "Green is Universal" and Telemundo. Lauren Zalaznick, President of NBC Universal Women & Lifestyle Entertainment Networks, Bravo's Bethenny Frankel and Linda Sawyer, CEO of Deutche Inc. and Co-Chair of Advertising Week, hosted the breakfast.

The theme of the event, "NBCU 'Gets' Women," brought to life the widest-reaching female-skewing brands in the media and entertainment business and illustrated that NBCU has the pulse on women at every life stage. Women At NBCU designs highly customized ad campaigns to reach an exact female psychographic from the "Generation O" viewer to the Bravo Affluencer to the eco-mom who is watching TODAY and blogging on iVillage. Recent sizable Women At NBCU deals include General Mills, Kodak and WalMart.

Following are short videos from the event:

Bethenny Frankel, Linda Sawyer & Lauren Zalaznick


Shelley Diamond, Managing Director, Young & Rubicam


Hoda Kotb, Anchor, TODAY



Guests included top-level agency executives and clients who were invited to participate in the following fun-filled activities:

  • Cook a decadent breakfast with "Naughty Kitchen" Chef Blythe Beck
  • Shop for the hottest eco-products for moms with Melissa Meyers of "Ask Melissa"
  • Play the Latina "battle of the sexes" game with Telemundo's Rashel Diaz (Host of Levantate's 3rd Hour)
  • Face off in an entertainment trivia challenge with iVillage's Angela Matusik
  • Taste green eggs and ham cooked by Top Chefs Carla Hall and Ariane Duarte
  • Demo the new "Biggest Loser" Wii game with former contestant Tara Costa
  • Meet TODAY host Hoda Kotb and get autographed copies of the new parenting book written by TODAY producers

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Press Contact: Hilary Smith, NBC Universal, hilary.smith@nbcuni.com, 212/664-2617