Photo Credit: Brandweek.com
Let it be known that I'm a sucker for buttery pastries, dense pound cakes, chocolate-pocked cookies and sugar-capped muffins. I swoon over homemade fruit pies, freshly churned ice cream and caramel-strung croquembouche. What I'm not a huge fan of is candy.
And I can't necessarily explain why. I gorge on it every Halloween, but that's because I'm human and it's so omnipresent, but the rest of the year I can abstain without a second thought, or a longing glance.
So I was caught by surprise today at my local Walgreens. There to buy first aid supplies, I happened upon the candy aisle and kapow! This newspaper article chronicling the rise of salty sweets, with a nod a new M&Ms variety, overtook me. The M&Ms harbor a pretzel right in their candy-coated core! My kids were with me, and they agreed, not begrudgingly, to take part in my "work," as I decided it was my professional duty to give the new candies the benefit of an honest taste.
Here was their reaction: Son #1: "I like them more than the regular ones, and they're way more addictive." Son #2: "Sweet, crunchy, unhealthy, addictive." You see which word repeated? Did you see?
Addictive. And indeed they are. It's the salt-sugar combo that addles the brain. It overtakes good sense. In other words, we finished the 9.9 ounce bag in 20 minutes.
That said, I don't plan to eat them again until Halloween. All things being equal, I'd simply rather have a croquembouche.
Have you tried the new M&Ms Pretzel Chocolate Candies? Chime in Below!