From Profiles to Emails: 25 Things Men Find Irresistible Online

Choosing a clickable username

"I like usernames that reflect something about the character of the person without trying to be excessively hip or witty. Simple is better. I'd click on suzy123 before PhD123Maryseeme."
--Anthony, 43, online business development, NY

"User names like 'looking4the1' and such just come off as desperate. I'm fine with a first name, or a combo of letters and numbers that I don't understand. But I don't think it's necessary to get extra cute with a username. That's not what counts."
--Russ, 29, technology consultant, PA

"I hate usernames that are too cryptic. I enjoy clever wit, but that's as far as it should go. I'm trying to get a date, not take an exam."
--Alex, 28, banker, NY

"I don't think I've ever clicked on a headline like 'Juliet seeks her Romeo' or 'In search of Prince Charming.' Those usually indicate someone who might be on a mission and might not be too much fun."
--Jamie, 30, software sales account executive, NY

"I've helped some of my female friends with their ads; one wasn't getting much mail, until I came up with a new username for her, 'BetterThanYourEx.' Guys thought this was original and funny. It also synched up with the male thought process when we're reading ads: 'Hmm, at least she looks like she'd be better than my ex.'"
--Brian, 36, corporate finance, CA
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