Q: WHAT MIGHT YOU HAVE IN COMMON WITH OPRAH WINFREY AND CAROLINE KENNEDY?

A: “IF YOU ANSWERED JIGGLY ARMS, FLABuLESSU.com HAS THE SOLUTION.”

Oy, yoy, yoy. This gem comes from a press release I just received from the oh-so-cleverly titled FLABuLESSU.com It's basically Spanx for your upper arms. Because we women really need another body part to feel bad about, to tuck in, to conceal from the public's horrified eyes.

“While diet and exercise is always the optimal solution for toned and slimmed bodies, most women today don’t have the time to eat right and exercise regularly,” the release states. “With hectic schedules, career demands and high cost of living, women need an easier solution.  FLABuLESS, the first-ever arm shapewear that slims, conceals and re-shapes, is helping women feel confident in their clothes again.”

They then go on to present “a recent study” (which could've been inducted, by the way, among a group of friends during cocktail hour for all we know) in which 63% of women report feeling self-conscious about their arms, hiding them under baggy blouses and boxy blazers. Lee Ann Stevenson, Creator and President of FLABuLESS, comments, “I noticed that many shapewear companies have developed products that focus on providing a slimming effect to the lower and mid-region of the body, while not even acknowledging the arms, an area that more than half of women are most self-concious about. How can we ignore this group of women that collectively make up such a large demographic of the shoppers in today’s retail stores? FLABuLESS was created to allow women to wear styles and trends that they otherwise would not have considered.”

The Pleine (long sleeve) style and De Quart (short sleeve) style come in black and copper nude (sexy!), in seven sizes ranging from S-4XL. And the Veston, another style, mimics the eternally-popular shrug/bolero jacket, in case you decide to go rock out with your arms out in 1999.

Would you wear this? I know many women ARE, in fact, self-conscious about their arms but how likely are they to try a compression stocking-type garment? Can't we just toss on a cashmere throw and call it a day?

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