Get Ready for Your Daughter's Rainbow Loom Bracelet Obsession

If you don't know what a rainbow loom bracelet is, don't worry -- you're about to find out

Back in the day, we had friendship bracelets made with embroidery floss or beaded safety pins. A few years back, it was all about Silly Bandz -- you remember, those rubber things that came in different shapes (A lion! A crown! Justin Bieber!), were quickly banned from many schools and are now found scattered all over your house.

But today? Today's back to school trend is all about the Rainbow Loom. The kit lets kids create colorful rubber band bracelets using a loom and crochet hook, and if your child isn’t wearing a stack of them already, once school starts up again, it’s only a matter of time.

The invention is the brainchild of Choon Ng, a Michigan dad who came up with the idea for the loom while spending time with his daughters, according to the TODAY show, and he’s now sold 1 million kits. (Note to self, spend more time hanging out with the kids.)

My own daughters refuse to take their Rainbow Loom bracelets off. They came home from soccer camp one day with a wrist full of rubber bands, gifted by friends who had been visiting their East Coast cousins. For the last week, a Rainbow Loom request has been made daily -- sometimes hourly.

To tell the truth, I'm ready to sport a few of my own. The $14.99 (plus shipping) kits are available now at and select stores. And, after initially selling out pretty much instantly at Michaels, more Rainbow Looms are scheduled to arrive in select stores Aug. 4, according to the company’s website.

In the meantime, you can check out about a zillion Rainbow Loom videos on YouTube. Seriously, a search for “rainbow loom” brings about 130,000 results. Starbursts, fishtails, zigzags, rain drops, diamonds… the patterns are endless.

Let's just hope I'm not finding rubber bands all over the house for the next decade. Because, you just know by next summer we're going to be back to bracelets made using embroidery floss.

Lesley Kennedy writes for's Online Shopping Report. Find her on Twitter @denveralamode and Google +.

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