Ralph Lauren Unveils New Team USA Olympic Uniforms

Back for his third Olympics, the iconic American designer turns out classic red, white and blue uniforms

Red, white, and blue never goes out of style, so the team at Ralph Lauren didn’t have to go far for inspiration for this year’s Team USA Olympic uniforms—they looked back to 1948, the last time the Olympics were held in London, to add some vintage flair to the ensembles.

Team USA soccer player Heather Mitts was the first to model the womens’ uniform this morning on the Today Show, appearing in a fitted, single-breasted navy blazer, white blouse, and a full, flowy knee-length cream skirt, accented with a red, white, and blue striped scarf around her neck. Fencer Tim Morehouse sported a double-breasted navy blazer, white sport shirt, a red and navy tie, and flat-front cream trousers that look to be a big improvement in fit over the white pants from Beijing four years ago—David Lauren, son of founder Ralph and EVP of Ralph Lauren, said each of the thousand players participating will spend about three hours having their uniform perfectly tailored.

Both players wore navy berets emblazoned with a red, white, and blue stripe and the Team USA patch on the front (the blazers had the same patch, as well as the Olympic rings and an oversize Ralph Lauren pony). Ralph Lauren is almost certainly bracing for a windfall—the last time berets were part of the uniform, in Salt Lake City in 2002, they were a surprise hit with spectators, selling out all over Utah.

Ralph Lauren has designed the national team uniforms for the past three Olympics, to mainly positive reviews (we loved the sharp, fitted down parkas from Vancouver 2008, and the jaunty white caps from Beijing 2008) and overall, the move away from Nike’s performance fabrics and athletic gear is one we like—our athletes’ uniforms during competition will be all function, but for that spine-tingling moment of national pride at the Opening Ceremony, we’re happy to show the world what American style is all about.

Kate Winick is a lifestyle writer, editor, and social media obsessive living in NYC. Follow her on twitter at @katewinick.

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