Memories of awful exes, those stubborn extra five pounds: we keep a running log of things we wouldn't mind erasing--but it's wrinkles that consistently top the list. Enter ANEW's latest line-erasing innovation. The brand that brought us the first mass-market AHAs two decades ago is once again making skincare news with a supercharged serum focused on lines and wrinkles. The key ingredient is a novel crease-fighting molecule known as A-F33, which works by deactivating cells that block collagen production. The result is plumper, smoother skin and softened wrinkles in 100% of women who participated in the brand's dermatologist-supervised clinical study.
Get it now: Anew Clinical Pro Line Eraser Treatment, $39.99 at shop.avon.com