First there were BB creams—those one-step moisturizer, primer, brightener, foundation and SPF formulas that went mainstream in 2011. Then came CC and even DD creams, and now the do-it-all trend has moved to hair care, courtesy of Pantene’s new BB for hair. We admit, when we first heard about it, the concept sounded a bit gimmicky. But when it comes down to it, who wouldn’t want to get the benefits of a leave-in conditioner, volumizing mousse, heat-protection spray and shine serum all in one time-saving elixir that'll let us sleep in a few extra minutes in the morning?
Get it now: Pantene Pro-V Ultimate 10 BB Crème, $6.99 at soap.com