Shampoo suds are a curl killer. You're essentially washing your fabulous curls with detergent which dehydrates your hair. Curls need moisture to live a full and bouncy life. DevaCurl, known as the premier curly hair experts, have simplified hair care for curlies into three easy steps: clean, hydrate, and style. They've taken the "poo" out of shampoo by removing those harsh detergents and infusing their sulfate-free No-Poo
with botanicals. Remember: more suds don't equal better hair.