Dating back to who-knows-when, the media has thrived off of altering bodies to an impossibly perfect and ideal look. Because the media effects everyone surrounded by it (the general public), without realizing it, we succumb to the intense pressures and fall into a rut of trying to look a way that simply doesn't exist.
Here's how I see it:
- The media promotes an unhealthy "ideal" via airbrushed images.
- The results make real women feel like crap because how on earth can we ever be 100% smooth and cellulite/wrinkle/fat-free?
- We diet or over-exercise or get down on ourselves because of this "I'll never be 'good' enough" feeling.
- Because starlets are not immune to feelings (though many use Botox to erase sad feelings from their faces), they get bit in their Pilates-trained asses with the same feelings of self-doubt and feel like they must lose weight (they may also face pressure from their bosses/directors/managers to look a certain way). So, they get thinner.
- And here we are, with actresses that are so thin, the very airbrushing techniques used to shade in their abs and smooth away dimples and erase zits and crows feet are now being used to fill out their tummies and plump up their thighs and disguise bony chests and hips.
Nicky Eaton, head of PR at Condé Nast (which publishes Vogue, GQ, and Glamour) has confirmed that images of models are enhanced to make them appear fuller-figured:
"There have been cases where models are booked way ahead of a shoot and then they turn up two months later looking less healthy and perhaps a bit underweight. We wouldn't be happy showing them that way, so it is then that we would need that person to look a little bit fuller."