This Olympics Ad Makes Us Want to Hug Our Moms Right Now

P&G's new Sochi spot captures all the most beautiful themes surrounding love and motherhood. Sniff!

Excuse us while we wipe away some tears over here. Procter & Gamble's touching new ad debuted ahead of the Sochi Olympics, and it hammers home pretty much all the most meaningful themes surrounding love and motherhood.

The destined-to-go-viral vid follows a set of winter Olympians through life, from their humble beginnings stumbling around in diapers, to all the bumps, bruises, injuries and tears along the road to ultimate success in their relative sports. And who’s there all along, unwaveringly, to guide these future stars through their challenges -- always with encouraging words and a loving, healing touch? Well it's mom, of course. (Who else?)

The moving clip ends with the text, "For teaching us that falling only makes us stronger... thank you, mom."

You might recall P&G’s similarly tear-jerking ad from the London Olympics as well.

Get the Kleenex ready and check out the video for yourself. Then go call your mom and thank her for absolutely everything.

Ready for all the Sochi action? Keep up with all the news at


Visit for breaking news, world news, and news about the economy

Alesandra Dubin is a Los Angeles-based writer and the founder of home and travel blog Homebody in Motion. Follow her on FacebookGoogle+ and Twitter.

Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web