Go Green: 15 Companies You Can Feel Good About Supporting

What's the definition of a green company? Depends on who you ask. Some people think it's a company that focuses on reducing its energy use and carbon footprint. Others might not consider a company green unless all its products are nontoxic and sustainably sourced. And still others believe brands must engage in fair trade practices in order to be considered green. To come up with our list of 16 companies you can feel good about supporting, we took a look at all these factors -- and more (17 Photos)

Jennifer Steil on Mar 13, 2012 at 5:57PM

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Go Green: 15 Companies You Can Feel Good About Supporting

Courtesy of Seventh Generation

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Seventh Generation

On the smaller end of the spectrum, privately-owned Seventh Generation has been environmentally conscious since its inception. The maker of earth-friendly household cleaners, laundry soaps, paper products, personal care items and baby supplies focuses its marketing and product development on conservation of natural resources. Seventh Generation uses recycled and post-consumer materials in its packaging and biodegradable, chlorine-free ingredients in its products, says Bellamente. They also have an overall corporate strategy for how to handle social responsibilities, employee treatment, customer care and manufacturing, says Chet Chafee, Vice President, Life Cycle Assessment, for FirstCarbon. “They do a life cycle analysis for each product to look at water use, energy use and raw materials -- how they’re produced and transported and how much energy they require.”

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