Single and Broke? Online Dating Can Save You Thousands (Kinda)

Marketing strategists break down the numbers and explain why online dating is the most economical route to finding a partner. How romantic!

Everyone loves a good bargain and most people are interested in learning money saving tips. And now, a global brokerage company is offering practical financial advice to single people: look for your one true love online because it’s cheaper.

As reported by, the marketing strategists at ConvergEx Group did some research and concluded that people who meet online tend to walk down the aisle about two years earlier compared to those who meet sans their keyboard. So finding the person you’ve waited for your entire life on the Internet can save you thousands of dollars.

Here are the numbers:

“At a conservative estimate of one date per week and a cost of $130 per date – $100 for a meal and drinks at a nice restaurant, plus $30 for two movie tickets and popcorn – the dating phase prior to an offline marriage runs up a $23,660 tab,” they stated.

“The average dating site customer spends just $239 a year for online memberships, which more than pays for itself to the tune of $12,803 in cost savings from fewer dates,” they continued. “Assuming you go Dutch, each party saves a touch over $6,400 in choosing the online route to marital bliss.”

However, a different survey discovered that the marriage rate has declined over the years because the divorce rate has gone up. But that’s a whole other topic.

So if you’re single and not rolling in money, is your smartest and only option online dating? If you enjoy it, then go right ahead. But if you’re signing up just because it would please Suze Orman, no friggin’ way.

Finding the right person should not be reduced to stats, research and the almighty dollar. For some of us, the love story we hope to experience is a lot more personal and meaningful than saving a few bucks. The way I see it, there is no amount of money — or money-saving advice — that is worth (possibly) sacrificing that feeling of having a thousand butterflies in your stomach.

Mind you, I fall into the category of single and not rolling in money. So am I making a practical decision by choosing not to follow this financial advice? Of course not. Do I care? Not in the least bit. Call me old fashioned, but I do not believe the words “falling in love” and “practical” should be in the same sentence.

But if you online daters happen to come across a profile of someone who admits to dating online solely for the cost-effective benefits, there are probably deeper reasons as to why he is still available

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