One of the hardest things for those of us in the plus-size industry is to be taken seriously. Plus-size fashion has always been the redheaded step child in the fashion world. That is why it was quite a coup when Svoboda Jeans was asked to kick off L.A. fashion week and it was very disappointing when Jessica Svododa told me she had to cancel her participation.
I had a meeting with Jessica to go over her new line and she told me that unfortunately she had canceled her participation in L.A. fashion week. It seems that the invitation had come at almost the last moment and there really wasn’t enough time to properly prepare a professional and compressive exhibition of her line. So she opted to decline and to be ready for next year if she got the opportunity to participate with enough lead time to properly prepare. You see Jessica is a true professional and will accept no less than the best.
This is not always the case in the plus fashion world. Before I opened my shop, I attended a plus-size fashion show that was a total disaster. A prominent designer in the plus world had set up a glorified trunk show that she promoted as a “fashion show.” She had a dozen “plus” size models that seemed to have been chosen based on how many people they could get to buy tickets to the show. The clothes were a hootchie-cootchie disaster that just didn’t fit. It was a horror show in more ways than one. The icing on the cake is that half of the dresses had the girls control top shape wear peaking out of the hideous designs that looked like they just didn’t fit. I believe that if your control top of your pantyhose is showing your dress is just too short! It was my first introduction to the plus-size world and it was almost enough to make me want to quit then and there and not open a store.
But I persevered and met many intelligent, classy and talented designers like Jessica Svoboda. So when I had the chance I went out to California to see her new line. Along with our old favorites like the Cate trousers and the Annie 5 pocket jeans we saw several new jeans that I can’t wait to get into the store! The five-pocket boot jeans are sure to be a new fashion favorite especially in the distressed fabrication. If you loved the Renee or the Simone,you will certainly love these new styles. (The names were changed to protect the innocent) This style comes from baking the resin in the wash process and gives that distressed look that is very fashion-forward. Jessica has switched to 100% domestic production so she can keep tight control on the quality of these jeans and this attention to detail shows in the look of these new jeans.
Jessica has also come up with two new items that I can’t wait to get into the store. She has a new “skinny” jean that is really hot! It’s an ultra skinny legging jean that will really look great with your boots or to wear with a long tunic. It has eight percent Lycra for a great stretch in the fabric. That is exactly what so many of my customers have been asking me for when they come in to buy jeans. Also Jessica has developed a denim dress that buttons down the front with a belt that will define your waist and which is sure to be a hit with people who love their denim. Another item is the bandage high-waisted skirt! Just like the Herve Leger Bandage Dress, Jessica feels why not for plus? It fits like a corset and sits higher on the waist-line so you can add your favorite top for a put together fashion forward look!
I think it was a wise decision to forego the runway to concentrate on putting out the best product for the plus-size consumer who has been such big fans of her line. After all, the fact is that the customer who purchases clothes is so much more important than the glitz and glamour of a fashion show. It should be all about the clothes. Jessica gets it. And her line reflects that fact.
Have you been on the lookout for a “skinny” jean?