Study Finds Soda Sales Go Flat in U.S. Schools

Sales of soda and other sugary drinks are fizzling out across secondary schools in the U.S., according to a report released today.

The exact figures are pretty significant: Schools received 95 percent less full-calorie soft drinks between 2004 and 2009, which translates to 88 percent fewer beverage calories available for consumption during the school day.

That's great news for parents, who have seen childhood obesity rates triple (yes, triple) since 1980—a jump so jarring that even first lady Michelle Obama has joined the fight against the trend with her recently launched Let's Move campaign. And the folks behind the study—the American Beverage Association, the William J. Clinton Foundation and the American Heart Association—are calling the news "a significant shift in the beverages being shipped to America's schools."

It sure is, and of course one for the better. But it all differs "significantly" from when I was in grammar school, and I'm 30, so we're not talking that long ago. Back then, the only drinks available at school were milk (chocolate milk if you were lucky) and water from the fountain.

So while it's great to see a decline in students' consumption of sugary beverages like Coke, Pepsi, Snapple and the like, I and all of my friends managed to survive the school day without such drinks, so I don't quite understand why (or who let) these drinks enter school grounds in the first place.

Because I'm pretty sure that even back in 1991, we all understood that soft drinks weren't exactly nutritionally dense.

Did your grammar or high school provide sugary beverages to its students? Chime in below.

Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web