Subway Makes a Splash at Fashion Week with Sandwich-Wrapper-Themed Dresses

The sandwich chain's wacky Project Subway fashion experiment turns out... surprisingly well

One of the big stars of Fashion Week this year? Subway. As in the sandwich chain. The company tried to muscle in on the Fashion Week action by staging a contest on Wednesday where designers were asked to create dresses made only out of Subway paraphernalia like sandwich wrappers, plastic bags, and logoed napkins.

The Project Subway experiment seems a wee bit odd, since we’re not sure how many models have ever actually eaten a sandwich. But the dresses the designers came up with are pretty impressive, even wearable (that’s if you don’t mind fast-food logos plastered all over your evening gown). The winner, Danilo Gabrielli, was chosen by a motley crew of judges including Mel B of the Spice Girls; Olympic gold-medal gymnast Nastia Liukin; and Subway mascot Jared Fogle.

Gabrielli’s prize? A year’s unlimited supply of… you guessed it. Because designers can carbo-load as much as they want, right? Check out some of our favorite entries here; Gabrielli's winning dresses are the second and fourth ones down:

Brian Ach/Getty Images for Nolcha Fashion Week

Brian Ach/Getty Images for Nolcha Fashion Week

Brian Ach/Getty Images for Nolcha Fashion Week

Brian Ach/Getty Images for Nolcha Fashion Week

Brian Ach/Getty Images for Nolcha Fashion Week

  Salma Abdelnour is the food editor at iVillage. You can follow her on Twitter.

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