The countdown to Super Bowl XLVII -- and the highest-priced TV commercials of the year -- has begun. When 100+ million viewers tune in to watch the San Francisco 49ers battle the Baltimore Ravens on Feb. 3 (at 6:30 p.m. ET on CBS), which car/beer/soda companies will wow them between plays?
Here's a preview of some of the ads that have been released as teasers.
In a bid to capture a more youthful audience, a Mercedes Benz commercial features voluptuous model Kate Upton making men salivate over her, and presumably by extension, her luxury car. Last year, she writhed around in a car, too -- but that time it was to hawk Hardees burgers. We're still not impressed.
In what is no doubt a sign of the coming apocalypse, many of this year's most entertaining YouTube videos featured raging, crying, over-the-top people going ballistic. Volkswagen cheekily edited several of them together, then assembled the stars of these videos in a sunny meadow to sing along with Jimmy Cliff to the song "Come on, Get Happy." And it's actually kind of cute. By the way, if you haven't seen the Crying Cat Lady, do so now. It was exposed as a hoax, but that doesn't make it any less funny. (Well, maybe a little less funny.)
In an admittedly original spot, three groups of people—cowboys, show girls and motorcycle dudes—are engaged in a race through the hot desert to reach a giant bottle of cold Coke. Click here to vote, and you'll fall right into their marketing ploy!
Like Coke, Audi is using the vote-for-your-favorite-ending marketing ploy. Click here to vote. But like last year's ad with the kid in the Star Wars costume, this is definitely the feel-good commercial of the year. Hmm, what car was that Star Wars kid promoting? Don't remember.
Granted, this teaser for Tracy Morgan's MiO commercial doesn't give up much. But Morgan can sell us a sports drink if he wants. Hey, he can sell us a ball of twine if he wants. The guy is hilarious.
This adorable commercial for Hyundai wins the "so true" award. Whether you relate to the dad, kids, or mom in the ad, there's something for everyone in this ode to risk-taking (and lying about it).
Last but not least, there's no teaser yet, but Amy Poehler is starring in an ad for Best Buy. And well, she's sort of indomitable at the moment. We have a feeling that whatever she says in her commercial, we'll be falling off the couch laughing.