This past week, we celebrated the two year anniversary of Lee Lee’s Valise. It has been a wild ride. The first few weeks was a very emotional experience for everyone involved. I wanted to create a store that would solve all of the problems I had as a plus size shopper. I was so happy to see the reaction of each new customer. They shed tears of joy and relief to find fashion forward clothing that fit! I am sure many of them have great stories about their first visit.
One of the things that is most common is the amount of time they would spend on their first visit. A new customer averages three to five hours in their first visit. You see they have one important thing that they don’t get anywhere else….a choice! It’s not like shopping the plus size ghetto in a department store that has a blinking fluorescent light bulb in the hidden area of a bargain basement somewhere… where the music stops. There is a choice of color, style and fit that overwhelmed them. Time after time they would tell me, “I never had so many choices. Usually, I would have to settle. Now I have a choice!”
I remember when one of my customers came in and I told her that should we be here an average of 3-5 hours, she laughed…and when her husband came in from parking the car she turned to him and said, “Guess what honey, we are going to be here for five hours.” He said, “What am I going to do for five hours?” I told him, “You can go watch the football game in the back with my husband!” He had a great time!
I hope you have a similar experience in a plus boutique near you. You are entitled to choice and a range of options. You don’t have to settle.
Would you like to share your plus size shopping experiences? Good or Bad.