Taylor Swift Announces Diet Coke Partnership

Why Moms Hope Taylor Swift Breaks Up With Diet Coke

Is the star's new partnership with Diet Coke sending a good message to her young fans?

By Lesley Kennedy - January 31, 2013

Photo Credit: YouTube

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Taylor Swift's newly announced partnership with Diet Coke may be a love story for the favorite singer of pretty much every young girl in America, but plenty of parents are calling the move just plain mean.

In a YouTube video for fans, Swift calls the soda "one of the great loves of my life," and, according to a Coca-Cola Company press release, will soon star in TV, print and online ads starting this spring. "I've said for years that Diet Coke just 'gets me' and my lifestyle," Swift states in the release. "I'm so excited about our new partnership."

Who isn't excited? Moms with kids who idolize Swift and would rather have a celebrity known for her young fan base to promote something healthy and natural, rather than a drink that lists caramel color, aspartame, phosphoric acid, potassium benzoate and caffeine among its ingredients. (We weren't all that psyched when Beyonce endorsed Pepsi either.)

Doesn't the Almond Board of California or the U.S. Apple Association need a hot spokesperson? Will birthday parties and sleepovers now come with demands for diet soda? With Swift in at Diet Coke and Beyonce pushing Pepsi (don't even think about getting The New York Times' columnist Mark Bittman started on that one), we can't help but grimace.

Maybe we can figure out a way for Justin Bieber to promote broccoli. Baby, baby, baby, someone's gotta work with us here.

Watch Taylor Swift announce her partnership with Diet Coke below: