Taylor Swift to Create Signature Fragrance

The singer explains why she's excited about her latest project: "I've always loved how fragrance can shape a memory"

Taylor Swift is reveling in the sweet smell of success -- and now the singer is getting a whiff of what it's like to have her own signature scent! Swift, who recently admitted to writing songs about all of her past loves, is channeling her emotions into a new project with cosmetic company Elizabeth Arden.

"I have always loved how fragrance can shape a memory…the way certain scents remind you of events and people that are imprinted in your thoughts,” Swift said in a press release. "Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance."

There's no word on what Swift's new perfume will be called or what particular scents she's decided on for her new concoction, but the new item will be hitting the stores next fall. In the meantime, the "Mine" crooner will be involved in every aspect of her latest gig, from its ingredients to its packaging to its advertising.

What should Taylor Swift call her new perfume? Chime in below!

Like this? Want more?
preview
Connect with Us
Follow Our Pins

Yummy recipes, DIY projects, home decor, fashion and more curated by iVillage staffers.

Follow Our Tweets

The very dirty truth about fashion internships... DUN DUN @srslytheshow http://t.co/wfewf

On Instagram

Behind-the-scenes pics from iVillage.

Best of the Web