30 Rock, the Tina Fey and Alec Baldwin NBC comedy, has been picked up for a second season.
The pick-up comes as a small surprise as the show has not been a ratings success averaging about six million viewers a week. However a bunch of those viewers are richy riches who earn over six figures and for advertisers that's an important statistic.
"From the beginning, '30 Rock' has proven to be the kind of quality comedy that doesn't come around very often, and we are very pleased to have this show back for a second season," Reilly says in a statement. "We expect it to continue to build its increasingly loyal audience and become another of NBC's classic comedy series."
The show has also been a beloved critical darling and that sometimes helps keep a show on the air. Fingers crossed that theory works for Friday Night Lights as well.