Toothpastes and ADA approval

What is the difference between a toothpaste that is ADA approved and one that is not?


The following list should help familiarize you with what the ADA Seal of Acceptance means:

  1. ADA evaluation procedures generally take about 3 months to complete.
  2. Applicants must supply objective data from clinical and laboratory studies supporting the product's safety, efficacy, and promotional claims.
  3. All clinical trials conducted must be in strict compliance with ADA guidelines.
  4. Applicants must provide evidence that manufacturing and laboratory facilities are properly supervised, are adequate to assure purity and uniformity of product, and that products are in compliance with the Good Manufacturing Code.
  5. All advertising, promotional claims and patient education materials must be reviewed and be in compliance with the Association's Advertising and Exhibiting Standards.
  6. All patent information, ingredient lists and other pertinent information must be reviewed and approved.
  7. ADA Seals are normally awarded for a period of three years, at which time resubmittal is required.
  8. Any change in composition of an accepted dental product must be submitted for review and approval before it is marketed.

Please note that I am a member of the ADA; however, I am not an official spokesperson for them. Accordingly, I urge you to contact the Council on Scientific Affairs, American Dental Association, 211 East Chicago Avenue, Chicago, Illinois, 60611, telephone: 312-440-2500 extension 2840, for more information.

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