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Did "Two-Buck Chuck" fall off the fiscal cliff?
For more than a decade, Charles Shaw shiraz and cabernet sauvignon wines were sold at Trader Joe's stores in California for a measly $1.99 a bottle, gaining the affectionate nickname "Two-Buck Chuck." But the grocery store plans to raise the wine's price to a whopping $2.49, reports The Santa Rosa Press Democrat. That 50-cent increase has some shoppers searching for a new pet name.
Some possible contenders provided by California customers: "Inflation Chuck" and "Upchuck." What about "Occupy Chuck?"
Since Charles Shaw's parent company, Bronco Wine Co., owns 45,000 acres of vineyard, the brand wasn't affected by grape price fluctuations in the past, and was able to keep the cost low, Harvey Posert, spokesman for Bronco, told the Press Democrat. But bad crops in recent years forced the recent price hike.
Many East Coast and Midwest wine drinkers already know it as "Three-Buck Chuck" since it sells for $2.99 in those states, while Ohioans have been paying a hefty $3.79 a bottle! "Almost-Four-Buck Chuck" doesn't quite have the same ring to it.
The popular grocery store isn't responsible for the "Two-Buck" title: "We wish we could take the credit for that, but alas, some other scribe came up with that moniker. We do think we know why these wines have struck a chord -- they've proven that wine doesn't need to be expensive to be good, drinkable wine."