I know this will come as a huge shock to anyone who has been living under a rock for the past several months of Twilight mania, but I'll just spill it: The movie, based on a series of books for teens, did phenomenally well at the box office. Starting with sold-out midnight screenings on Thursday, it went on to make $70.6 million in its opening weekend, joining an elite group of films to become profitable in a matter of days, a boon for small film company Summit Entertainment, which made the movie on a relative dime ($37 million to make the movie, another $30 million in marketing). And it jumped ahead of last week's box office winner Quantum of Solace for the fourth-highest opening weekend this year.
The question is whether it has staying power, because if all those squealing fans who went to see it hated it, the second one might not be able to do quite so well. And if they don't all see it multiple times, it might not be able to make the kind of money that, say, a Harry Potter or a Batman is capable of.
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