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The news is filed with bad and scary things these days. But you might have heard at least one story lately that's making you very, very happy: Twinkies are coming back on the market on Monday.
And not only is Hostess Brands reintroducing the beloved product after buying the privilege to do so out of bankruptcy court, but it's also just announced that those famous cakes with the ooey gooey middles will last almost twice as long as they used to. Yup, they'll now have a 45-day shelf life, CNN reports, rather than the 26 days of the previous model.
(The change in recipe actually happened late last year, but was barely offered to consumers for a week before the former company shut down. And as to what that change was exactly? Well, Hostess hasn't disclosed the ingredient tweak.)
Some retailers will even get frozen versions of the cakes, which will allow them to provide them to consumers for an even longer period of time, after stamping their own expiration dates on them at the time of thawing.
Our first thought: Great, but if we have a Twinkie in the house, we won't need 45 days to eat it — more like two minutes.
Our second thought: Twinkies had a shelf life? Was this a notorious problem for customers? It didn't really occur to us that the snack cakes had an expiration date. They kind of always seemed to us more like alchemy than actual food…like some kind of processed magic than fresh-baked goods.
But we want to hear from you: Are you excited for the new Twinkies?