Will the Milk Mustache Become Extinct? U.S. Milk Sales Continue to Drop

The glass looks half empty for dairy farmers and grocery stores

Got milk? Probably not.

Consumption in the U.S has fallen almost 30% since 1975, according to the United States Department of Agriculture reports The Wall Street Journal.

Thanks in part to the bottled water bonanza, folks aren’t gugging moo juice as much. Last year, we drank an average of 20.2 gallons -- a decline of 3.3% from 2010. Plus, shoppers can take their pick from all sorts of plant-based alternatives like soy and almond milk.

We haven’t turned our backs on cows completely though. Our carts are still loaded with lots of other dairy items, such as yogurt (especially Greek yogurt) and cheese. Mmm, cheese.

"The last time I was a heavy milk drinker, I was six years old," Dan Anderson, 47 years old, of Chicago told the Journal. It’s true. Little kids are heavy milk drinkers, but children are now a smaller portion of the population than they were three decades ago, which also factors into the drop in consumption. And while many fast food chains are giving kids' meals a healthy makeover, swapping soda for milk, how often do you actually see kids choosing that option -- or drinking milk outside of their morning cereal?

In an effort to reverse the tide, some dairy producers and grocery stores are thinking outside the milk carton and are offering new packaging sizes and shapes specifically targeted to families. Plus, for gym rats and those who think milk is high in calories, protein-packed milk with less sugar will hit the shelves soon.

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