Video is Ruling Kid Web Sites

In the 1990's, the biggest buzzword for kids online was games. I know this because I worked for Nick.com just before the turn of the millennium and oversaw Time Inc.'s Web sites for kids. At the time, if your website didn't have a games channel, it couldn’t really be called a kids Web site. But these days, thanks to new technology, splashy online video is giving ye olde Flash-powered games a run for their money.

Video channels are now a staple on popular kids' TV Web sites including Sesame Street (which was comprehensively redesigned last year to specifically showcase more video) and Nickelodeon (redesigned this year with seemingly the same objective).  

It’s as if the big brands suddenly said, "Hey, why should YouTube get all the fun... and the traffic?"

If you're just now tuning in to the phenomenon, here are some kid-friendly -- and pretty cool -- video channels that provide a taste of what's out there when you stop thinking of your television as the only place to catch good TV.

Sesame Street Video 
Highlight: Customizable playlists

Sports Illustrated for Kids Video  
Highlight: The 2009 Sports Kid of the Year  

Nickelodeon Video 
Highlight: "Miranda Madness

Disney Video  
Highlight: Music Videos & Radio Disney’s "The Next Big Thing"  

4Kids TV Video  
Highlight: "Go Zone" action videos 

PBS Kids Video  
Highlight: The simple one-page interface and intuitive categories

Cartoon Network Video  
Highlight: The Clone Wars 

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