What it is: Between Bernie Madoff’s ponzi scheme, Wall Street corruption and Tiger Woods’ revolving door of mistresses, it’s no wonder parents are looking for all things simple and pure in 2010. Actress, and celebrity mommy Jessica Alba was one of the first celebs to take on this trend. A few weeks before the Dow hit a record low, the actress welcomed her firstborn and named her Honor.
Trendy names: Hope, Grace, Faith, Honor, Patience, Justice, Temperance, True, Verity, Amity
-- Lesley Bolton, author of The Complete Book of Baby Names and Christine Petrozzo