WATCH: James Van Der Beek Plays James Van Der Beek in 'Apartment 23' Trailer

The former WB star plays a heightened version of himself in this self-deprecating role on the upcoming ABC midseason comedy

 

ABC/RICK ROWELL

Ten seconds into the trailer for ABC’s Don’t Trust the B--- in Apartment 23 (premiering Wednesday, April 11, at 9:30 p.m. ET), and you know that the show's much-hyped gimmick -- i.e. James Van Der Beek is playing James Van Der Beek—isn't just a gimmick. He's a main character in this biting comedy about some fiercely contentious roomies in a New York City apartment. Watch the trailer here: 


So, did Van Der Beek have any reservations about playing a heightened version of himself in the new comedy? Not at all. "I realized if you tell a joke at a party if it's a self-deprecating joke as opposed to if it's a self-aggrandizing one it's a lot funnier," he told reporters. "Once the residuals money ran out, it became OK to make fun of it! They've kept me around Hollywood long enough for a second coming. It's a lot more fun to not take myself so seriously."

Van Der Beek has held down a few TV jobs since his days on Dawson's Creek, including stints on One Tree Hill and on NBC's now-canceled medical drama, Mercy. But he's made the biggest, post-Dawson impression on fans as a guy doing an impression of…himself, on the website, FunnyOrDie.com. Now, it seems, he's capitalizing on that phenomenon with his latest character. His photo is prominent early in the pilot episode, when June (Dreama Walker) answers Chloe's (Krysten Ritter) ad for a roommate.

"Is that a picture of Dawson?" asks June.

"Yeah, he's like my gay BFF but straight," explains Chloe, a street-smart con artist and the b---- of the show's title. That joke, of course, is a wink at the gay rumors that have dogged Van Der Beek ever since his teen heartthrob days.

No doubt Chloe's connection to Van Der Beek sweetens the deal, and June jumps at the chance to move in with her. Little does she know, Chloe is a selfish and smart-mouthed thief with a history of making roommates miserable. On the other hand, as Van Der Beek later attests, "She may have the morals of a pirate, but she would do anything for her friends."

Walker is one of those actresses who's had so many TV guest spots that you spend the whole first episode trying to remember where you've seen her. Gossip Girl fans might remember her as Blair's friend, Hazel, on the first two seasons. And on The Good Wife, she played the Twitter-happy, trouble-making girlfriend of Alicia's son.

Ritter, meanwhile, is a veteran of Gilmore Girls, 'Til Death, Breaking Bad, and a web series called Woke Up Dead, among several minor movie and TV roles.

But Van Der Beek will probably garner the most attention here, with scripts full of jokes about his post-Dawson life. (Hint: He shamelessly milks his old gig to score women.) That sort of caustic humor (with a little heart) sets the edgy tone for The B--- in Apartment 13, which looks like it will work out just fine!

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