Last week Lady Gaga wore a condom inspired dress to discuss safe sex and working with MAC cosmetics to raise funds to fight AIDS. Now, in a new video promoting the lipsticks she designed for MAC's Viva Glam campaign, the fashion-forward singer dons a classier, more elegant outfit -- but the ad is just as out there as you'd expect from a woman who once wore a dress made of meat.
In the two-minute video, 24-year-old Gaga wears an ethereal, flowing dress. Her long, pale blonde hair is smooth and tame surrounding her impeccably made-up face. At first, Gaga stares into a mirror where everything is black and white, but then the picture changes to reveal a light color palette of neutrals and light pinks.
The production team clearly had some fun with a wind machine, because Gaga’s hair and silky dress always look like they're being blown away. At the end of the video, we see the iconic performer seductively applying the signature nude lipstick she designed. We then see her silhouette fade away as the curtains blow, and it's as if Gaga was never there -- or perhaps just a part of our imagination. If the video was going for a surreal feel, it sure as heck nailed it. Watch for yourself below!
Gaga and Cyndi Lauper first partnered with MAC in 2010 for the Viva Glam campaign, which encourages women to practice safe sex and donates all proceeds to AIDS research and relief. Gaga said she hopes this year to raise $50 million through the sales of the lipsticks she designed herself. We applaud her pro-social efforts, and, from a vanity standpoint, the lipstick is surprisingly wearable even if you're style is not as eclectic as Gaga's!