This quite possibly could be my favorite annual May sweeps event. I'm being serious, I'm coming clean. It sucks me in every year.
But Matt always complains and says it's the hardest week of his life and at the end of the week he always vows never to do it again. Bite your tongue, Matt! Blasphemy!
So why does he keep coming back for more? Matt recently told TV Guide that he had lunch with a "very big name in broadcasting," who Matt "respects very much," who told him.
"I know it's a pain. I know it turns your life upside down for probably a couple of weeks. Don't let it go. The minute you let it go, someone else will take it and try to make it their own."
Where In the World Is Matt Lauer kicks off this Monday. I wonder where he's going to be, I feel like he's been everywhere already, but here's my dream list: Iceland, Nepal, Laos, Chile and somewhere in Canada. Where do you think Matt's headed this year? Let's see how close we come.